Illusion, Glamour Magick & Sex Appeal

Alasdair Forsythe
11 min readMay 12, 2020


Some people have an aura of beauty, grace and charm. Others of power. Some people just ooze sexiness. While others appear sweet and innocent, or tough and mean. All of this is GLAMOUR. The conscious manipulation of the energy you are projecting is called glamour magick. In this article, I will teach you how to change how you feel about yourself, and how to appear to other people, to be anything you want to be.

Power, sex appeal, confidence… all of these feelings are inherently illusory. Don’t get me wrong, power and confidence do exist, but the feeling and projection of power is not itself ‘power’ anymore than having a swimming certificate makes one an athlete, or owning a guitar makes one a musician.

they saw, standing in just the spot the screen had hidden, a little, old man, with a bald head and a wrinkled face, who seemed to be as much surprised as they were. The Tin Woodman, raising his axe, rushed toward the little man and cried out,
“Who are you?”

“I am Oz, the Great and Terrible,” said the little man, in a trembling voice, “but don’t strike me — please don’t! — and I’ll do anything you want me to.”

[…] “I have been making believe.”
“Making believe!” cried Dorothy. “Are you not a great Wizard?”
“Hush, my dear,” he said; “don’t speak so loud, or you will be overheard — and I should be ruined. I’m supposed to be a Great Wizard.”
“And aren’t you?” she asked.
“Not a bit of it, my dear; I’m just a common man.”

[…] “No one knows it but you four — and myself,” replied Oz. “I have fooled everyone so long that I thought I should never be found out. It was a great mistake my ever letting you into the Throne Room. Usually I will not see even my subjects, and so they believe I am something terrible.”

“But, I don’t understand,” said Dorothy, in bewilderment. “How was it that you appeared to me as a great Head?”

“That was one of my tricks,” answered Oz.

It’s an illusion. In many cases, the innocent looking are the most promiscuous, the confidently sexy the most insecure, and the tough the most scared. That’s not always the case; sometimes innocent-looking people really are innocent, and tough-looking people really are tough. My point here is to illustrate that there is not necessarily any connection between the aura that the person is projecting and their true abilities.

So what is this aura? What is glamour? It’s a feeling. It’s an energy. It’s a mask. It’s a uniform. It’s a badge. Glamour is the clothes that you are wearing in spirit. It is how you are dressed. It is the energy you surround yourself with. It is that which other people see and judge you on.

What most people truly want is to look superficially, and be seen by others, how they are on the inside. To really be yourself you need your glamour to match how you know you are. Yes, glamour is just a mask, so make your mask look like you! Paint your own face on the mask you show to the world. Be you!

Clothes have an insane amount of power, even in the physical world. Consider: a man dressed in a police uniform walks up to you and tells you to stop what you are doing and put your hands above your head. Do you do it? Probably, yes. Why? Clothes, that’s why. This person doesn’t have to really be the police, they only have to appear to be the police. The power comes from the appearance. It’s an illusion of power. In this case, there may be real power behind the illusion, but you don’t know that unless you challenge it. Rarely does anyone challenge it, and as such many people are using glamour to pretend to be that which they are not.

You are already using glamour. Everyone is. You can’t not use glamour, just like you can’t not make a statement by the way you are dressed (wearing nothing is a statement, as is trying not to make a statement.) Your glamour is the belief that you have about yourself. However, it is a combination of the belief you want to have about yourself, the underlying belief you already have about yourself, and how you believe other people see you. This creates a feedback loop, because other people will reinforce successful aspects of the glamour by treating you as if you are the thing you are portraying, making you believe it more strongly.

Most people live their whole lives believing they are that which their parents, siblings, friends or teachers told them they were at a young age. Believing this, they continuously project it outward and are treated as if they are this for their entire lives. The truth is that they could have, at any point, cast off these beliefs like old clothes, and put on the appearance of being anything they wanted to be.

Annoyingly, the result is that the people with the best natural glamour tend to be people who don’t overthink or analyze, and are narcissistic enough to believe that other people actually see them how they see themselves. It’s people who genuinely think that everyone is impressed by a flashy car, or a designer handbag, and don’t notice when this is not the case. As a result such a person has a secure and consistent glamour because not only do they believe that they have successfully shown themselves to be higher status than others, they believe that everyone else agrees. Hence they are actually giving off the energy of being that and most people will treat them this way, reinforcing it further. This is the aura of the cool kids, those who looks cool because they believe they are cool despite being dumb as to how it works. Essentially they look cool because they are dumb enough to believe their own illusion, and believing their own illusion is the key element.

On the other hand, if you think that buying a flashy car or a designer handbag doesn’t change your social status, or even if you believe it does, but you don’t think that everyone else thinks that way… then it’s not going to help you. If, for example, you believed that only shallow people buy designer handbags, then you bought one because you know it impresses other people, then you’re probably going to be projecting something like “I think I tricked you into thinking I’m better than you and I think you’re shallow for it.” People are not going to like this. It’s backfired.

You have to actually and genuinely believe what you want to portray, and then you either have to believe that everyone else agrees with it, or you have to genuinely not care what other people think. Genuinely not caring what other people think does not mean telling yourself you don’t care, it means that you’re 100% cool with them thinking bad things about you without it hurting you and without you wanting them to change their opinion.

So how to do it? How to genuinely believe something about yourself that you don’t already believe?

It’s easier than it sounds. Your belief about yourself is just a set of clothes that you are wearing. You only feel your belief about yourself is true because it’s true that you are currently wearing these clothes. I believe I am somebody who wears a hat because I have a hat on. If I take the hat off, I’m not a hat-person anymore. So the answer of how to get from one belief to another is the same as how to change from one set of clothes to another: take off the old ones, and put on the new ones. Sure, you feel that you are the old ones whilst you’re wearing them because that’s how it works. Choose to remove the old beliefs regardless of how comfortable you feel wearing them. Try the new ones on, at first they might feel weird and not-like-you, but once you’ve worn them in, they’ll feel just as natural.

In practice this looks like: acting. I don’t mean acting as pretending. I mean acting like the professionals act: channeling or generating the energy that you are intending to portray. A professional actor does not pretend to cry, they are really crying. They do not pretend to be angry, they are actually angry. Sounds difficult? It’s not. You’re already doing it subconsciously, everyone is. With a little practice, you’ll be able to do it consciously too.

Decide how you want to be seen, then choose to feel that way about yourself. If there is any resistance it will be permission based, i.e. that you are not allowed to feel that way, that it’s selfish or wrong or fake of you in some way to feel that. This is a lie. It’s just internalization of other people’s feelings; it’s what you were taught to believe. The permission-denial comes from other people wanting to keep you down. To deal with this, flip it around: the feeling that you shouldn’t feel a certain way is itself wrong and you are right. Then tell the feeling (or person) off and shame it for trying to shame you “I have the right to feel any way I want, shame on you for wanting me to feel bad!” If it persists, it could be a judgement being projected on you by someone in your life. The judgement will disappear if you cut this person out of your life, or consider yourself above them.

To ensure the clothes fit, you have to stay in character. Don’t break character to defend your character. This sounds obvious but it’s most peoples’ mistake. If you are confident and someone challenges your confidence, why would you fight? If you are tough, you don’t need to prove you are tough. If a fly challenges an elephant, the elephant does not get upset, it just ignores the fly. Anytime someone challenges your character they are challenging the strength of your belief vs. their belief. They are trying to overthrow your belief with their own. If they win, this will appear to be the truth. If you win, this will appear to be the truth. No one can make you change your belief if you choose to hold on to it no matter what.

Clothes & Characters

My repeated usage of the clothes metaphor is closer to the truth than it appears. This is essentially what you are doing. Changing your physical appearance is also changing your spiritual appearance. Changing how you look changes how you feel about yourself and how other people see you.

What a physical thing, whether it be a shirt, a haircut, or a car, symbolizes to you matters. It doesn’t matter what is symbolizes to someone else. It only matters what it means to you. If painting your nails makes you feel more beautiful, it will work. It will work because if you feel more beautiful, you project more beauty-energy, and this is what makes other people think you are beautiful. Dress yourself in a way that makes you feel the way you want to feel. Don’t worry about what that means; it means how it feels to you.

You need not have only one set of clothes. You can have multiple sets of clothes for different circumstances. The same is true of glamour. Each set of glamour clothes is a character. These characters are not fake, they are just emphasizing different aspects of you. You don’t feel the same way all of the time. It’s true that sometimes you feel more sexy, other times more confident, etc. so have glamour outfits that match.

The concept that a person should not be ‘two-faced’ is nonsense. I sometimes joke that I have one face for everyone I know, plus twenty for myself. I am not the same person to my mother as I am to my neighbor. Don’t try to be consistent, just be authentic. Don’t try to be authentic, being authentic is, ironically, the same thing as being superficial. Trying to look good is authentic, as is trying to impress people, as long as you don’t ruin it by over-analyzing and judging yourself. Doing whatever you feel like is authentic, and putting on a show is authentic too as long as it is not forced.

Sex Appeal

Sex appeal is all about glamour. This is one area in which I think glamour is so important. In business one can get by on actually being good at the job. And in friendships one can get by on actually being a good friend. But with sex, at least for me, I fall for the glamour.

The actual sex is a different story, but to get from here to there requires sex appeal. Being good at sex doesn’t help you attract sexual partners (although it may help you keep them!)

Before I became aware that it was all just an illusion, I would repeatedly fall for women who believed that men find them sexy. There were many times I dated truly amazing women, but I didn’t feel the spark. Why? In retrospect I believe it’s because these women doubted their own sexiness. They didn’t feel sexy, nor did they think that I would find them sexy. The result: I tried to, but I was having to fight my belief against theirs. On the other hand, a woman who is expecting me to find her sexy stimulates something that is easier to follow than it is to ignore. The former woman puts a wall here and requires me to put my energy into breaking through it.

How to master this: easy. With sex appeal it is very obvious that it has almost nothing to do with the physical. Sexiness is the belief that one is sexy, and knowing this, you can just choose it. I can think of countless times I’ve experienced a sexy woman who if you actually take a good look at her, is not at all sexy, but somehow she just oozes sexiness. She walks sexy. She stands sexy. She thinks sexy. It makes her sexy regardless.

Further, sex appeal appears to be the foundation of self-confidence in other areas. Once you have mastered sex appeal, this is a stable foundation upon which being liked and admired securely sit on. Sex appeal is your value as a human being in the sense that other people want to have babies with you. It means you are a successful human. If you have self-confidence but not sex appeal then you are slightly distorted… why would you be confident if no one wants your genes to be the future of the species? Something would be missing, which puts the confidence on a shaky foundation.

Weaponizing Glamour

Glamour can also be used to make you appear terrifying, or invisible. The process is the same.

For terror the easiest method is to adopt a character that pre-exists in the other person’s mind that they are already scared of, for example: a fictional serial killer. You don’t tell the other person what you are, you act consistently in a way that their mind will subconsciously recognize as dangerous of its own accord. If this doesn’t work, doing anything entirely unexpected will scare them because if they can’t figure out what box to put you in, they will not be able to predict what you will do.

To be invisible, you would want to practice the feeling that you are insignificant, not in a victim-like or weak way, but that you dissolve into the background, are not really there, are not a threat or a target.


Glamour magick can make you appear taller, shorter, stronger, sexier. It can make people like you, fear you, or not even notice you are there. Glamour is the feeling that you clothe yourself in, and it’s the way that 99.9% of people you meet will see you.

You are projecting something, whether consciously or unconsciously. How you want to be seen is how you feel about yourself, so throw away the lie of humility and dare to be seen the way you want to be seen!

Paint your own mask, and make it beautiful!

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